Analytics, ROI & cohorts

Sending is a cost; the analytics module is where you find out what it bought.

The dashboards

Analytics in the dashboard (API: GET /v1/account/analytics) covers:

• Channel performance — sent, delivered, failed, opened, clicked per channel over any period, with period-over-period comparison.
• Campaign results — per campaign: funnel from sent to converted, A/B variant comparison, and holdout uplift where configured.
• List growth — subscribes vs. unsubscribes over time (GET /v1/account/list-growth), split by source, so you can see which forms and imports actually grow the list.

Revenue & ROI

Attach a goal to journeys and campaigns — typically an order_completed event with a revenue property. The ROI view then attributes conversions and revenue to the message that drove them (last-touch within your attribution window) and sets it against message cost: this flow costs €84/month and drives €3,900/month. That sentence is what budget meetings run on. Need the number before you have sent anything? The free ROI calculator models the same sum from your volume, conversion rate and order value against our real plan and regional SMS costs.

Cohorts

The cohort view groups contacts by signup month and shows how each cohort's engagement and purchases decay over time — the honest way to see whether retention is improving, because it separates "new contacts behave differently" from "everyone is drifting away".

The weekly digest

A Monday-morning email to your team: sends, engagement, list growth, revenue attributed, and anything that needs attention (a failing route, a spiking complaint rate). Configure recipients under Settings → Digest. Most teams run on the digest and open the dashboard only when a number looks off.

Export

Raw usage data exports as CSV (GET /v1/export/usage) for your BI stack — or push everything continuously with Warehouse sync.